2026 Brand Guidelines
Visual elements - 08
Typography
Aa
Visual elements - Typography
Primary typeface
Plus Jakarta Sans
One contemporary family for headlines, body copy, labels and product interfaces.
Weights
A controlled range
Five weights. Clear roles.
Regular 400
Everyday clarity
Medium 500
Useful emphasis
SemiBold 600
Labels and subheads
Bold 700
Confident headlines
ExtraBold 800
Expressive display
Size & hierarchy
Type scale
Display 64/68
Heading one 48/54
Heading two 36/43
Heading three 26/33
Body large 20/30
Body 16/25 keeps guidance readable and calm.
Caption 12/18 for secondary information only.
Composition
Editorial rules
Set type to help people move.
Do
- Use sentence case
- Align text left
- Balance headline breaks
- Keep body lines 45-75 characters
- Use tabular figures for money
Do not
- Center long paragraphs
- Use more than three weights
- Squeeze line spacing
- Separate currency from amount
- Use all caps for sentences
65%
Always keep the condition next to the number.