2026 Brand Guidelines
Visual elements - 10
Color
Visual elements - Color
Primary palette
Recognition in focused doses.
French Blue
#1973BF RGB 25 115 191
Ultra Pink
#EF7DFF RGB 239 125 255
Ink
#101113
White
#FFFFFF
Supporting palette
Depth, transition, status
Navy
#101B49
Purple
#8D45DB
Confirmed
#36D399
Recommended proportion
70-80% neutral fieldStructural blueFocused pink
Usage & accessibility
Color supports meaning
Never make color carry the message alone.
Confirmed
Cashback ready
Label + state + contrast
White on Ink and Ink on White are the default text pairings.
Decorative field
Keep text on a solid plate.
Gradients are expressive devices, not a substitute for contrast testing.