2026 Brand Guidelines
Visual elements - 07
Logos
The most recognizable expression of the Coinfiliate identity.
Visual elements - Logos
Primary lockup
Use the full mark whenever space allows.
Primary Logo
Default for covers, campaigns, presentations, partnership materials and product surfaces with enough horizontal room.
Secondary Logo
Use only when the symbol is a substitute for the full lockup when adequate space is available.
Logo Mark
Use alone for favicons, avatars, app icons and compact placements where the brand is already known.
Clearspace & sizing
Clearspace
Let the mark breathe.
Keep clearspace equal to one quarter of the symbol diameter on every side. Increase it for editorial covers and large-format applications.
Minimum size
120
px full lockup
32 mm print. Symbol minimum: 24 px digital or 8 mm print.
X = 1/4 symbol diameter
Colorways
Approved contrast
Black. White. High contrast.
Use black artwork on white or pale neutral fields.
Use white artwork on Ink, Navy, French Blue and saturated brand gradients.
Don'ts
Protect recognition
Never redraw the signature.
Do not stretch
Do not rotate
Do not add effects
- Do not typeset or reconstruct the wordmark.
- Do not recolor individual letters or add outlines.
- Do not crop the mark or place it over noisy imagery.